Jessica Wells
4× founder and growth operator. 14+ years sales. 10+ years marketing. I build marketing engines from nothing and make them produce revenue.
Go-To-Market Strategy & Business Development
I don't wait for playbooks. I write them. And then I execute them, measure them, and make them better. I've led go-to-market execution across construction tech, SaaS, cannabis, food and beverage, and enterprise services. I know how to find the levers that drive revenue and pull them hard.
Spacial AI: GTM from Zero
Marketing & Growth Lead · August 2025 to Present
Developed GTM playbooks, messaging frameworks, and channel strategies to support near-term revenue, sharper ICP alignment, and more efficient pipeline generation. Built demand generation yield models that help leadership align on strategy, channel mix, and the volume of pipeline needed to support multimillion-dollar revenue goals. Created three revenue scenario models with different pipeline assumptions and presented them to leadership for strategic planning. The inbound engine I built produced 156 form submissions in under 4 months with zero paid acquisition cost, with 36% of leads driven by organic search.
U.S. Business Development Engagement with STRV
Spring 2025
While running my agency Mining Wells, I took on a select business development engagement with STRV, a leading digital product agency whose clients include Microsoft, Tinder, and Major League Soccer. I served as their sole U.S. Business Development Lead for the West Coast, responsible for all Go-To-Market efforts, sales, partnership management, and recruitment of ambassadors. I identified and generated new enterprise opportunities through in-person networking, cold outreach, and innovative GTM strategies. I built a qualified pipeline valued at over $7 million in under three months, with SOWs starting at $500K. I generated opportunities with Vans, WeWork, Taco Bell, Life Time Fitness, and Hoag Health Network. I built custom Python-based AI scrapers to identify qualified prospects and automate personalized outreach. I left on great terms. Both the CRO (Jan Urbik) and Head of People Partnering (Agata Wagenknecht) provided LinkedIn recommendations endorsing my outbound expertise and strategic hunting ability.
Wheelhouse: Revenue Growth
Chief Strategic Officer · March 2022 to November 2024
Wrote and executed innovative go-to-market business development playbooks for all 3 locations. Helped scale revenue from $5 million to $20 million annually across three locations, serving over 60,000 customers. Identified potential new markets for expansion and worked with architects and stakeholders to secure properties for licensing.
Mining Wells: Agency GTM
Founder & Business Development Consultant · February 2019 to August 2025
Closed deals with ACVs between $24,000 and $150,000. Built custom Python-based AI scrapers for direct engagement with targeted prospects through website contact forms. Executed strategic SEO, PPC, and content marketing campaigns achieving top-3 Google rankings across 200+ competitive keywords. Used HubSpot, Apollo, Clay, Instantly, HeyReach, and LinkedIn Sales Navigator extensively to generate leads.
Clevvur: SaaS GTM
Founder · March 2024 to March 2025
Led full-cycle sales from outbound prospecting to closing high-value deals (ACV $15K-$40K). Forged strategic partnerships with major POS platforms like Treez and BLAZE to drive go-to-market execution. Developed my own proprietary scrapers for targeting ideal customers, created my own cold emailing system, and successfully converted leads from these methods.
What I Built at Spacial AI
Marketing and Growth Lead | August 2025 to March 2026
Built the entire marketing function from scratch as the first and only dedicated marketing hire. Collaborated with the design team to produce marketing efforts, but had zero marketing support for all non-design functions. Owned SEO, GEO/AEO, paid social, content strategy, outbound, HubSpot, Apollo.io, LinkedIn, website, copywriting, and brand across both Spacial and VRchitects. There was no existing marketing infrastructure when I started. I built it all.
SEO & Organic Growth
19 keywords in Google's top 3 and 34 in the top 10 within 4 months of launch. 283% Domain Authority growth (6 to 23). 159,623 total impressions and 3,087 clicks via Google Search Console. 392 new keywords ranking on the homepage alone. Top-3 Google Map Pack across Palo Alto, Mountain View, and the Bay Area. 18,779 sessions and 12,404 new users. Enterprise inbound leads including Toll Brothers (NYSE: TOL), within weeks of going live.
Enterprise Inbound Lead via SEO
Toll Brothers, one of the largest enterprise homebuilders in the U.S. (NYSE: TOL, $7B+ revenue), submitted an inbound inquiry through organic search when our website was just weeks old.
Top-3 Google Map Pack
Across Silicon Valley
The industry says wait six months for local SEO results. I delivered in four. Starting from a brand new website, a brand new Google Business listing with just 3 reviews, and zero backlink history.
Engineering and construction is one of the hardest SEO verticals to crack.
Established firms carry 10 to 20 years of backlink history, hundreds of reviews, and deep local citations. When I started in October 2025, Spacial had none of this. No website. No Google Business Profile. No citations. No reviews.
Industry standard: 6 to 12 months with an established presence.
My result: 4 months, starting from zero, while simultaneously running GEO, content, paid social, and demand gen.
IBS 2026 Conference Campaign
The International Builders' Show (IBS) is the largest annual light construction trade event in the world, drawing 70,000+ attendees from the residential building industry. As a solo marketing department of one, I designed and executed the full campaign: pre-show outbound sequences on LinkedIn and email, geo-targeted paid media at the Orlando International Airport and the Orange County Convention Center (where every attendee would be), and on-site content. $200 total ad spend delivered 63,000+ impressions, 127 targeted clicks ($1.57 CPC), and the IBS blog post alone generated 74 clicks and 10,000+ impressions organically via Google Search.
31,500+
People reached via paid social
31%
LinkedIn accept rate (455+ execs)
46%
Email open rate
$220
Total ad spend
Outbound Win
Personally secured a meeting with the SVP of Business Development at D.R. Horton, the #1 homebuilder in the United States (92,000+ closings per year). I ran LinkedIn outbound sequences via HeyReach on behalf of the CEO and Chief of Staff, personally managing all prospecting, messaging, and follow-ups as the sole marketer on the team.
Only 2 email opt-outs across 225 executives contacted via outbound. 31,500+ people reached through geo-targeted paid social ads at the Orlando airport and convention center, driving 63,000+ ad impressions and 91 website conversions.
GEO & Answer Engine Optimization
I built this from zero and I am very proud of it. Four months. That is all it took. The website didn't even fully launch until November 2025, and by the time I wrapped up, Spacial was the #1 AI-recommended platform across ChatGPT, Perplexity, and Google Gemini for structural and MEP engineering. Not top five. Not "mentioned." Number one. GEO (Generative Engine Optimization) is about getting your brand recommended by AI instead of just ranked on Google. Only 23% of marketers have even started investing in it, and honestly, most people I talk to haven't heard of it yet. I ran systematic audits across every major AI engine, updated Wikidata, corrected knowledge graphs, and built targeted content across Reddit, Quora, and AEC communities. GA4 confirmed 184 referral sessions from ChatGPT and 45 from Claude.ai. All organic, all unpaid. SEMrush AI Visibility Score: 19. Scrappy budget, lean team, and I was the only person working on this effort. Really proud of how it turned out. Scroll through the screenshots below and see for yourself.
Demand Generation & Sales Infrastructure
Built the entire demand gen engine from scratch as a solo marketing hire. 156 HubSpot form submissions, 60+ tracked inbound leads, and 8+ deals reaching qualified stage. all with zero paid customer acquisition cost. 36% of leads came from Google organic search. Averaging 26+ form submissions per month.
Market Research
207 builders
Sized the full U.S. residential builder market. 19 large enterprise (5,000+ homes/yr), 81 enterprise, 113 midsize. Tiered by fit score across five states.
Revenue Model
3 scenarios
Full FY2026 yield model with channel-level funnel math, blended pricing, and TAM ceilings. Enterprise-heavy, mid-market-heavy, and custom blends.
Outbound Stack
Apollo + HeyReach
Warmed domains, custom scraper-built prospect lists, LinkedIn outreach on behalf of CEO and Chief of Staff. HubSpot workflows for lead tracking.
Buying Group Maps
20 target accounts
Mapped the 4-role buying unit (P&L owner, construction ops, procurement, design/eng) across each builder via Sales Navigator exports.
Social Media (3 Brands From Zero)
Oversaw social strategy across the CEO, Spacial, and VRchitects brands on LinkedIn and Instagram. Grew LinkedIn from 860 to 2,953 followers organically, expanded Instagram reach to 19,105 accounts, and increased engagement 38% after shifting the content mix toward video.
Content, Writing & Brand Voice
Sole ghostwriter and editor for every blog, page, and executive communication across Spacial and VRchitects. Wrote all website copy for spacial.io and VRchitects.com. Built both sites alongside Head of Design using Framer, structured the CMS, and connected analytics. Created the CEO's LinkedIn presence and personal brand voice. That content directly led to speaking engagements, podcast appearances, and investor visibility. Powered the social strategy around Spacial's $10M seed raise and Nasdaq tower feature.
Featured Writing
Select pieces from The Blueprint, Spacial's editorial platform.
I don't just run marketing. I've built brands from zero
Before and during Spacial, I founded, scaled, and led marketing for real businesses. Body Juice was a brand I created from scratch and grew into a celebrity destination. At Wheelhouse, I served as Chief Strategic Officer and built the marketing engine that scaled revenue from $5M to $20M.
Body Juice: From napkin idea to celebrity magnet
Brand strategy · Social media · Email marketing · Interior & product design
My husband Ben and I built Body Juice from scratch. I owned everything from the interior design concept to the label art to every social post. Within a year, we had Isaac Rochell (NFL defensive end, LA Chargers / Las Vegas Raiders), his wife Allison Kuch (3.5M+ TikTok followers and one of the platform's most-followed lifestyle creators), Hunter Henry (Pro Bowl tight end, New England Patriots and 2025 Walter Payton Man of the Year nominee), Drue Tranquill (Super Bowl champion linebacker, Kansas City Chiefs), Matt James (star of ABC's The Bachelor Season 25 and the franchise's first Black male lead), Devin Way (actor, Grey's Anatomy and Peacock's Queer as Folk), and Rob Pelinka (President of Basketball Operations & GM, Los Angeles Lakers) all walking through the door, not because we paid for it, but because the brand was genuinely magnetic.
Ben and Jessica Wells, Body Juice, Costa Mesa, CA
Viral impact & press recognition
I built a social strategy rooted in real community values. Body Juice's mission to fight human trafficking went viral with 76K reach, 10K likes, and 12K shares. Yelp Orange County featured us organically. These weren't paid placements. They happened because the brand stood for something.
Yelp OC feature · 1,600+ likes · 107 comments
Viral post · 76K reach · 10K likes · 12K shares
Celebrity clientele: earned, never paid for
Zero influencer budget. Zero paid partnerships. Isaac Rochell and Allison Kuch became regulars. Hunter Henry stopped by between games. Drue Tranquill, Matt James, Devin Way, and Rob Pelinka all walked through our doors. Pure word-of-mouth driven by a brand people genuinely loved, and the right social content to amplify it.
Matt James
The Bachelor Season 25
Isaac Rochell & Allison Kuch
NFL & Social Media Stars
Hunter Henry
New England Patriots
Drue Tranquill
Kansas City Chiefs
Devin Way
Actor, Grey's Anatomy
I designed the whole brand, from the walls to the labels
The "You Have A Purpose" mural was my original concept. I took it from a sketch to a painted 12-foot wall in the store. I designed every product label. Every visual touchpoint was intentional and on-brand.
Original concept by Jessica
Final mural implementation
Wheelhouse Dispensary: Page 3 to owning the search results
SEO · Content strategy · Website redesign · Licensing · Email marketing
When I took on Wheelhouse, they were invisible on Google. I built a 100+ page SEO strategy from scratch, redesigned the site, wrote winning license applications, and presented directly to City Council to secure cannabis lounge approvals. Five consecutive Dispensary of the Year awards later, the results speak for themselves.
"If you want somebody who truly cares, you hire Jessica and her team. She gets deeply involved and shows genuine dedication to every project. Sometimes she cares more than we do."
- Zahur Lalji, CEO, Wheelhouse Dispensary
With the Wheelhouse ownership team, Ventura County, CA
712% more homepage users in the first 90 days
I built 100+ targeted SEO pages, rebuilt the site architecture, and optimized for local search across all Wheelhouse locations. Within 90 days: 712% new users on the homepage, 593% total users, 236% new users site-wide. They went from page 3 to dominating the local pack.
5x Dispensary of the Year, and a perfect license score
Our marketing strategy helped Wheelhouse win California's Dispensary of the Year award five consecutive times. On the licensing side, I wrote the Ventura expansion application content that scored a perfect 100% from HdL, and I presented directly to Port Hueneme City Council to secure approval for cannabis consumption lounges, which passed unanimously.
5× Dispensary of the Year
City Council presentation, unanimous approval for cannabis lounges
Education
What People Say
LinkedIn recommendations from colleagues, managers, and clients.
